I’m Sina, a music promotion and marketing professional with nearly a decade of hands on experience in the German speaking music market, covering Germany, Austria and Switzerland, with a strong focus on radio promotion.

Over the years, I’ve worked with leading companies such as Warner Music Central Europe and ADA, Welthit PR and Marketing, as well as Embassy of Music and Guerilla Music. This has given me a deep understanding of how successful campaigns are built, from strategic planning to execution. While my core expertise lies in radio promotion, my background also includes Music PR, Label Management, Digital Marketing and Social Media Management.

I’ve worked on hundreds of campaigns across genres such as pop, EDM, indie and alternative, as well as rock, supporting both national and international artists. My work includes strategic radio planning, station outreach, interview pitching, playlist placement, and the coordination of media days and promo trips.

What defines my approach is a strong focus on long term relationships. Through close and established connections with key radio stations and media contacts, I help artists and labels build visibility, create momentum and connect with the right audience.

Over the years, I’ve had the opportunity to work on campaigns for artists including AnnenMayKantereit, Kesha, RIN, Deichkind, The Wombats, Floor Jansen, Gorgon City, Monolink, Charlotte OC, Röyksopp and Sonny Fodera.

If you are looking to grow your presence in the German speaking music market with a focused and hands on approach, I’m happy to connect.