Strategic Radio Promotion & Music Marketing for the GSA Region (Germany, Austria & Switzerland)
My core service is strategic radio promotion, always tailored to the specific project and its potential. With nearly ten years of experience, I know how to position music effectively and connect with the right media contacts to get results.
In today’s fast-moving industry, staying current and adaptable is more important than ever. That’s why my goal is to approach campaigns holistically – combining structure, creativity, and a deep understanding of current trends.
I also take on selected PR and music marketing tasks to further support releases. Always with a realistic, focused, and individualized approach.
Consulting on radio potential and track selection
Assessing whether a release is suitable for radio promotion and identifying the strongest tracks for maximum impact.
Custom release planning and promotion
Developing tailored strategies and timelines for singles, EPs, and albums, with targeted promotion.
MPN (Music Promotion Network) Support
Ensuring your music reaches the right digital platforms and radio stations for maximum exposure through the Music Promotion Network and assisting in setting it up correctly.
Radio Media Placement & Outreach
Ensuring your music is strategically pitched to the right radio stations, DJs, and playlist curators for maximum airplay and exposure.
Interview acquisition, coordination and promo support
Interview acquisition, coordination and promo support Acquiring, coordinating, and scheduling interviews, plus professional on-site support during radio, press, and media appearances to ensure smooth promotional activities.
Airplay monitoring and performance reporting
Tracking radio plays via tools like MusicTrace and MusicDNA, with regular updates and detailed reports on promo performance.
General Marketing and Promotion Support
Developing tailored strategies and providing hands-on assistance with creating press materials, managing social media channels, crafting newsletters, and coordinating campaigns to increase your visibility and audience engagement across multiple platforms.