Hi, I’m Sina.
I work independently with labels, distributors and management teams, supporting radio-led campaigns built on strategy, timing and market relevance across the GSA region.
With over 10 years of experience in the music and media industry, I have worked on more than 500 national and international releases, either as part of a team or working independently.
My work focuses on strategic radio and media promotion, primarily across electronic, pop and indie releases, with additional experience in selected rock projects.
Based in Berlin, I work across the German-speaking market, supporting campaigns from initial strategy through hands-on execution. Before going independent, I gained invaluable experience working with industry leaders such as Warner Music Central Europe / ADA Central Europe.
Warner Music / ADA
Spinnin’ Records
Good Company
Three Six Zero
Loving Alliance
Solotoko
Realm Records
Crush Music
Nettwerk Music Group
Hallwood
Doof Music
Onelove Music Group
Helix Records | Payday Records
Over the years, I’ve contributed to campaigns reaching as high as #8 in the German Airplay Charts, working as part of a team.
Recent highlights as an independent:
OFFICIAL GERMAN AIRPLAY CHARTS
Sonny Fodera, D.O.D, Poppy Baskcomb – Think About Us // #21
The Second Voice – Let Me Be // Peak #49
Support in planning and preparing effective campaigns, from song selection to targeting the right stations.
Targeted outreach to radio stations, matching music with suitable formats and radio potential.
Marketing strategies plus support for press texts, artist bios, and promo materials to boost visibility and reach.
Support in planning and preparing effective campaigns, from song selection to targeting the right stations.
Hands-on radio promotion, focusing on targeted pitching, airplay development and station relationships.
Selective media and artist support, including press texts, artist bios, promo coordination and direct artist support.
